Small businesses can’t drown out industry giants in sheer ad spend or resources. But you can outsmart them by leveraging creativity, quickness, and a deep understanding of your ideal prospects to create authentic customer experiences. This webinar, will help spark your next great idea so you can ‘punch above your weight.’ In this session, you will learn: · The three types of competitors (many entrepreneurs focus on type #1 competition, but by becoming a type #2 or type #3 competitor, you can outmaneuver the giants) · The 4 factors of a highly effective value proposition · How to use AI for competitor analysis